Hallmark to launch greetings cards made from recycled coffee cups

The use of reusable cups in all coffee chains has increased in the UK – thanks to incentives such as discounts – but Brits’ love for hot drinks on-the-go is still believed to be behind the logging of more than 100,000 trees for disposable cup production annually.

Greetings card giant Hallmark has this month teamed up with paper product producer James Cropper to re-capture some of this resource, in a partnership which will see coffee cups collected through James Cropper’s ‘CupCycling’ recycling system made into boutique cards. The range of 44 greetings cards is due to launch this October, with Hallmark claiming that all lines will be fully recyclable in kerbside facilities across the UK. Hallmark has additionally stated that the new upcycled cards will be sold at price parity with the rest of its offering.

“This partnership demonstrates the value this precious raw material has, and how it can produce truly creative outcomes, setting a high benchmark for outstanding circular design,” James Cropper’s managing director Steve Adams said.