The World Surf League (WSL) is known for being the authority for all things surfing, famous for showcasing the most talented professional surfers to the rest of the world. Now, they’ve decided to use that powerful platform to set an example for sports organizations everywhere by committing to substantial environmental initiatives. Earlier in June, the WSL announced a series of pledges that will apply to all WSL Championship Tour and Big Wave Tour events. They include becoming carbon neutral globally by the end of 2019, eliminating single-serve plastics by the end of 2019 and leaving each place better than they found it. The WSL runs more than 230 global surfing events each year.
Considering the WSL’s millions of passionate fans, and the organization’s plan to hold competitions throughout Australia, Indonesia, Brazil, South Africa, Tahiti, France, Portugal, California and Hawaii in 2019 alone, these public commitments are bound to inspire others to address critical issues about the state of our environment.
Along with the announcement came an expansion of the WSL’s already-active ocean conservation efforts by their launch of a global campaign to “Stop Trashing Waves” with its non-profit arm, WSL PURE (“Protecting Understanding and Respecting the Environment”).
WSL CEO Sophie Goldschmidt spoke of breaking new ground in the world of sports when it comes to the “urgent battle against climate change and ocean pollution,” saying, “We believe it’s our responsibility to be ‘all in’ with our efforts to protect the ocean and beaches amid the devastating climate crisis we all face. We invite everyone who cares about the ocean to join us.”
So how does the WSL plan on carrying out these goals? For starters, the organization is offsetting its carbon footprint by investing in REDD+ and VCS (Verified Carbon Standard) certified carbon offset projects. These projects are focused on restoring and protecting natural and renewable energy ecosystems based in each of the WSL’s operating regions. The WSL will also be making an effort to limit non-essential travel and implement policies to reduce carbon emissions within its offices.
11-time WSL Champion and surfing legend, Kelly Slater, spoke of the announcement with enthusiasm. “I think it’s a great stance and an important message to send to people around the world. The ocean is vital to everyone, for food, for oxygen and especially to us surfers. I think everyone should make it their priority to care about this issue and make changes in their lives to help.”